Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters (280 million) of American shoppers. With the world’s largest shopper purchase history database driving personalized media across our networks, Catalina drives lift and loyalty for the world’s leading retailers and CPG brands. We target consumers with the right behavior-based message when it’s most impactful via the channel that’s most likely to reach them — digital or in the store.
The US Brand Analytics team is responsible for providing analyses, insights and recommendations that address the business needs of the Catalina brand sales teams, CPG clients or internal strategic projects. These analyses, insights and recommendations should serve as the basis for discussions with the brand sales team or CPG client and provide actionable insights and recommendations that address client strategies, initiatives, and objectives.
This position reports to the Executive Director of Brand Analytics.
WHAT YOU WILL BE DOING
•Leverage one of the largest purchase behavior databases in the US to develop innovative solutions or insights to solve client problems
•Providing targeting solutions that optimize the client’s strategies
•Evaluating performance of targeted shopper campaigns using appropriate analyses
•Present analytic insights, results, and recommendations to internal analytics team and internal sales partners – in a clear and compelling manner
WHAT YOU BRING TO THE TEAM
•Bachelor’s Degree, Masters preferred
•3-5 years of work experience; Strong entry level candidates will be considered
•Intermediate to advanced use of SAS and SQL programming
•Ability to demonstrate a command of quantitative methods and statistical applications
•Understanding of the CPG industry helpful but not required
ADDITIONAL PREFERRED SKILLS
•Knowledge of Python and R a plus
•Modeling and segmentation experience a plus
•Experience in a CPG, retail or data-driven environment helpful
•Individual should be a self-starter and can handle multiple projects at one time varying in length
CATALINA’S CORE VALUES (REQUIRED FOR THIS JOB)
Be a trusted partner: Act with integrity and positive intent
Focus on the customer: Keep the needs of both internal and external customers as well as consumers front and center
Act like an owner: Think holistically about how your role helps fulfill our Mission
Be innovative: Share and scale the best ideas regardless of origin
Strive for simplicity: Add meaning and eliminate complexity
Value personal and professional growth: Contribute to an environment that enables individual, team and organizational success
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.
Note to Recruiters and Placement Agencies: We do not accept unsolicited resumes from outside recruiters /placement agencies. Catalina will not pay fees associated with resumes presented through unsolicited means.
See full details and apply at https://jobs.catalina.com/job/chicago/analyst/18537/10064415